Invisions is a design and development company. Creating for mobile, print and web.

Why you need to try App Press

Posted: April 22nd, 2011 | Author: | Filed under: Invisions News | No Comments »

If you are reading this you maybe asking yourself, “what is App Press and why pay for it?”

App Press is an extremely unique tool that allows designers, small publishers, creative agencies, large companies, developers or anyone with great content to easily and affordably build a quality iOS app, completely code-free. Simply upload custom images then arrange each element in App Press then hit the save button and using your App Press app, instantly view your work on your iPad or iPhone. That’s all there is to it.

App Press has only been available to the public via Ad Hoc for two months. Currently there are ten iOS apps powered by App Press on the App Store and the results have been very positive for all ten from a ROI standpoint (not to mention other benefits like brand awareness and increasing web traffic).

Let’s use The Chili Chef app as a prime example why you NEED to try App Press.

The Chili Chef was built in 30 hours; start to finish in App Press, by an entry level graphic designer getting paid $15.00 an hour (Cost: $450). The sign up fee for App Press and publishing the app is $1,500. The total cost to build this whole application and publishing it on iTunes was exactly $1,950.

In less than 6 months in the App Store the Chili Chef has sold 3,800 units at $1.99 and the app averages 20 downloads a day. Thus, projected sales for 2011 are well over 5,000 units. A pretty nice return on 30 hours work. All made possible by App Press.

Do you have great content? Would it make sense as an app?

Picture this: If your a small publisher or creative agency looking to produce an app you are likely receiving development quotes that are at minimum $10,000. Now using App Press you can utilize your existing designers to build an app and slash dev costs while not having to rely on an outside source for development.

Are you looking for any other options to build iOS apps code-free? There are a couple like WoodWing and PixelMags… but check the costs and you’ll see why App Press is a brilliant solution for your development needs regardless of the size of your company.

App Press website: www.myappress.com

Download the Chili Chef iOS app



Leave a Reply